A user-centric platform for the UK’s only horticultural benevolent society

Perennial exists to help horticultural workers and their families when times get tough.

We’re midway through a large redevelopment project brought to us by Samir Afhim, Founder of Productile, as part of Perennial’s marketing and fundraising strategy.

Perennial were unsatisfied with their current website platform. As their charity grew, they found that it was no longer fit for purpose for a charity of their size, or the beneficiaries they serve. They needed to scale and future-proof their systems.

The first phase of the project, which is now drawing to a close, has been deep discovery and data gathering. We love getting stuck into the data!

Since the end of last year, we’ve been working closely with the Perennial team to better understand their requirements, as well as those of their audience, in order to design a new, more user-centric platform that integrates seamlessly with their CRM systems to improve data capture, enhance user experience, and modernise internal processes.

Perennial’s project is an exciting one and we are certain the final website will make an incredible difference to the charity as well as its beneficiaries and supporters.